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Inside the Mind of the Man Behind ‘Rock my Wedding’
What do you do when your boyfriend’s sister starts dating the main man from one of the biggest wedding blogs in the UK? (Well first…you claim your boyfriend is a liar and declare that couldn’t possibly be true) Next, once you realise it actually is the truth, you meet the guy, see if he’s cool (he scraped through that one) AND THEN you set up an interview of course! It’s not everyday these sort of opportunities (or people!) land on your doorstep and here at Bespoke Bride we were eager to find out about the story of Rock My Wedding…
P.S In case you don’t know too much about Adam, you can find out about him & the rest of the Rock My Wedding team here
♥ How did you first get into Rock My Wedding?
I was there right from the very start – I designed all the branding, built the website, developed all the techie technical things like our dress selling facility and our Wedding supplier directory The Love Lust List… and then I decided to stick around. I must admit I wasn’t sure to start with if wedding blogging was for me… but here I am over two years later living the polka dotted dream
♥ What’s your favourite part of your job?
Like a lot of people in the wedding industry I see myself as being a creative… which means I love starting new projects.. the idea’s process… the creation of new swanky stuff. Of course you can’t spend your whole time doing that. You’d have a million unfinished projects and you’d probably go mad. But, I do love getting my teeth stuck into something new. Never stop learning or you’ll get left behind. Ok, I’m starting to sound like David Brent now so let’s move on to the next question
♥ How did Rock My Wedding begin? Did you see a gap in the market for a blog like yours?
This one is all down to the blog queen herself – Charlotte O’Shea. She was planning her own big day in 2009 and all those years ago(!) she was having to turn to US blogs for inspiration. There just wasn’t anything in UK that was up to speed, so she set about creating one. Now there are loads of really great UK blogs out there so it’s hard to think back to when there was just a handful in existence.
♥ You have a large and loyal readership. Do you have any tips or advice to someone trying to build their blog readership?
I’m going to sound a bit Brentish again now but stay true to yourself! It sounds a bit obvious but, particularly as a male wedding blogger, it’s really important that I don’t try and ‘know everything’. If you are blagging it you’ll get caught out.
I feel I can talk about photography, stationery, decor and fashion (to a certain extent!) until the polka dotted cows come home but flowers, make-up and some of the more girly girly things and I admit defeat… it’s a good job that there are plenty of people at team RMW who are more than capable in those departments!! We each have our own skills and strengths and we play to them.
This ethos is something that flows through everything we do. We never blog anything we don’t love and believe in – we have a loyal community and we will never sell them short.
♥ You were recently a guest speaker at Loblography event where you spoke about Rock My Wedding becoming a business. You mentioned it was when Investors took interest in your company, how did you go about doing this?
The investment process was an interesting one, it was a bit like going on Dragons Den… except we weren’t on telly of course.
We had to prove that our blog had the potential to become a fully fledged business. A lot of fairly boring meetings took place, a business plan was produced and the investment process culminated with our ‘Dragons’ coming along to the inspiration seminars we presented at The National Wedding Show last year at Earls Court. That was a nerve racking day for sure.
♥ Working in this industry you obviously see a lot of real weddings, are there any weddings in particular that have stuck out in your memory?
There are probably two weddings that I will always remember… one was a destination wedding in Vejer de la Frontera it was shot by mister phill and was the first wedding we ever received where the report had been written by the groom. A Guy called Dan. We called the post Dan The Man and he was a legend.
You can see part one of this gorgeous wedding here!
And of course, check out part two!
He designed all the stationery and rocked some serious summer fashion. Rommalee his wife looked stunning in an RMW blue dress that was actually a bridesmaid dress. The Wedding was as perfect as they come.
The Other one that sticks in my mind was actually an australian wedding that we featured called If you could bottle love
Fantastic photography by Jonathan Ong and some of the most stunning decor I have ever seen. The brown hanging beer bottles that were used through out the decorations have to be seen to be appreciated.
♥ What do you love most about the wedding industry?
I think the thing I love most is when it all kicks off on Twitter. An industry with that many women in… theres always something going down
Seriously though, the thing I love most about the wedding industry is probably all the goodie bags you get at various events. I need never buy blusher, lipstick, false eyelashes or any kind of hair serum ever again. I look fabulous, darling.
♥ What achievements are you most proud of?
There are a few things that have happened that I am really proud of. The first time I had an article published in a bridal glossy was pretty cool… Seeing the RMW logo on a tube station advert was a big day too. Then there was the talk I was asked to give at the Lomography bloggers event – it was great to be asked to speak by a company I have so much respect and admiration for. Finally I’ve got to mention the perfect wedding blog of the year award. That’s a goodun.
♥ We know you don’t want to share too many secrets, but what’s next for Rock My Wedding?
Well, we love to keep things close to our belt at RMW towers… our offices are a cross between Fort Knox and Willy Wonkers Chocolate Factory so not much information get’s out. But… we are hosting a big industry event next month in birmingham. It’s our way of saying thank you to all those who have helped or supported us over the last couple of years. There should be plenty of fashion on display, plenty of drinks to get everyone in the party mood and there may even be an announcement or two. Watch this space.
♥ How is it living at the Custard Factory? Can we come visit?!
The custard factory is amazing. It’s great having a RMW HQ and it’s nice to be surrounded by such a lot of likeminded creative types…. and visit? Sure thing. Bring a few sticks of Rhubarb and we’ll have a party.
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So there you have it folks! Better dash, need to go buy some rhubarb!
I would just like to thank Adam (for the free pizza the other day) and for being such a massive inspiration to us!
Much Bespoke Love
Jess
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