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QUICKFIRE QUESTIONS TO ASK YOUR FLORIST
Photo by Elizabeth kathleen ward
One of the things I’ve been looking forward to the most when wedding planning (besides choosing the dress of course!) is organising my flowers. And, with the recent succulent and cacti trend growing more popular than ever, I am VERY VERY VERY excited about getting creative with my bouquet and floral decor. I naturally want something that goes beyond the traditional, but I have been a little concerned about how I am going to convey this to our florist when we finally get around to choosing one? So to help a gal out, I asked our favourite florist of Instagram, Rachel Ann Lunghi – owner of Siren Floral Co and creator of floral prettiness on the daily, to offer her advice on choosing and successfully working with your wedding florist.
“Floristry is such a large part of a wedding day. It’s so fun to see the client’s reaction when we finally get to the day-of and deliver the personals, then the centerpieces & other floral elements to the venue. The way the flowers just tie everything together always takes my breath away (and I hope theirs as well)!”
Photo by Vid Studio
“It’s such a gift to get to share this flower love with clients, and there are definitely some helpful quickfire questions you can be asking along the way to allow for smooth communication and expectations that will allow us to help execute your vision:
- How does your process work from start to finish?
- Once booked, when can I expect to hear from you?
- When are payments due and what percentages are they? is there any flexibility with payment structure?
Photo Sally Pinera Photo
- How far in advance should I let you know of any changes to counts, colors, etc.?
- Do you have a COI? and ask yourself-does my venue require one? (certificate of insurance)
- How much setup time do you need on the day-of?
- How many locations are you contracted to deliver flowers to? We typically offer two, one for personals i.e. bouquet, boutonnieres and the second would be delivery of floral displays for the ceremony and reception setup.
Photo by This Modern Romance
Quickfire Client Suggestions:
1. Choosing your flowers.Come up with a vision & color palette that you love and then trust who you are hiring to execute it. Give them some creative freedom (creatives do their best work when they are left to just create!!) and I’d always suggest hiring someone because you LOVE their work!
Above & Following Photos by Trynh Photo
2. Do The Math. Check, double check and triple check your counts for tables, maids, place setting details, etc.
3. Point of Contact. Link us up with a day-of, point of contact i.e planner as soon as you have one so we can touch base with them as needed for any logistical questions.
4. Be flexible! This one always hits home to me because I think it’s so important to practice flexibility in life, but especially in floristry. nature can effect our floral orders, so can trucks stopped up at checkpoints and who knows what else! There are plenty of things that are out of our control, but if you are just open to us offering substitutes within your palette, it makes the process less stressful for all involved. AND you never know what magic will pop into the market-sometimes something on our order doesn’t come in, but something else even better shows up. My point is, be open and trust that we will make it beautiful no mater what.
We would love to do a series of quickfire questions to help all our brides and grooms plan their wedding successfully and without stress, so please let us know which parts of your wedding planning, your finding difficult and we will try our best to find an expert in the field to answer your questions – just post them below.
Want to see more from Rachel? Follow @Sirenflorcal on Instagram.
Thank you for stating that you should come up with a vision & color palette that you love and then trust your florist to execute it. I’m getting married in January and need to find the perfect florist. I will definitely utilize all of your great tips and information when hiring a florist to make my wedding bouquet.