SPIRITED & SPELLBINDING AFRICAN BRIDAL FASHION

One of the most amazing things about today is how easy it is to discover different cultures and heritage. No matter where you are in the world, the internet means we no longer need a passport to learn more about traditions from across the globe. Today we’re being transported to the Zambian plains with its dotted treelines, mix of short and tall wild grasses and roaming wildlife, all of which created the backdrop for a bold and vibrant editorial shoot that paid tribute to traditional African bridal fashion.

“Spirited and spellbinding, our gorgeous model Lonah embodied everything we love about Zambia and Africa—it’s heart-thumping beats, unencumbered dancing, vibrant celebrations and exotic beauty. With dark, thick braids, smokey eyes and soft pink lips, our bride invites all who dare to lean into her secrets and take part in her celebration,” began creative director Joana.

“Adorned in spikey and dangling, beaded necklaces, she embraces traditional jewelry that holds the story of a single artist, a solitary craftsman. Her rich black, white, red, orange and yellow patterned dress swayed with each movement and let her guests know that she had arrived. Her bold headdress is a tribute to native bridalwear and marries history with beautiful fashion elements. Her second dress pairs the vibrant yellow we love with a neutral tan and off-the-shoulder sleeves for an elegant gown with subtle cultural undertones,” she said.

“Thatch-roofed huts and handmade crafts and woodwork from local, subsistence entrepreneurs added texture to create an aesthetic alive with creativity and culture, whilst native foliage, twigs and leaves were paired with white and pink roses to create a romantic bridal bouquet with a wild side. It was a mix of rough and dainty elements to create a sort of tension that embodies what we love about nature—it is both beautiful and safe and wild and dangerous.”

Creative Director, planning and Styling: Love From Mwai I Photographer: Stepan Vrzala I Model: Lonah Shawa I Flowers: Fiona Quiambao I Venue: Liyali Lodge Zambia I Hair: Afropologie I Make-Up: LNS Makeup I Jewelry: Kani K. Fashions I Mustard Dress: Chizos Dezigns I Checked Chitenge Dress: Mangishi Doll I